Is your business idea part of the agri-food business sector? Have you ever aspired to become an agribusiness entrepreneur and build a gratifying business? Looking to expand to the European Market with your products?

Join us coming Thursday (10.09.2020) at 17:00 hours (CET) here on AG-Career Hub LIVE and meet Pamela Anyoti Peronaci, the Founder and Ceo of Asante Mama who will share her story with us on how she managed to access the EU market with her products.

Click here to watch the LIVE session: Entering the European Markets with African Products

Agribiz Mentorship Program

Pamela is deeply committed to building the next cohort of successful agri-food social entrepreneurs and in 2019, she launched her private Agribusiness SuccessMasterclass and Agribiz Mentorship Program focused on coaching and mentoring diaspora entrepreneurs to start, develop, and grow their agribusinesses and brands.


Pamela Anyoti Peronaci is an award-winning and internationally acclaimed Ugandan-born Italian Social Entrepreneur. A graduate in Political Science at Makerere University, she obtained her Master of Science (MSc) degree in Agricultural Economics at University of London -Imperial College at Wye and developed her professional credentials with the World Trade Institute in Bern, Switzerland before moving to Rome to work for the UN Food and Agriculture Organization (FAO)at the Department of Development Cooperation.

In 2007, she co-founded Sunshine Agro Products and is the CEO of her consumer brand, Asante Mama. Her companies support over 11,000 farm families through the agribusiness value added trade of the Asante Mama Brand around the world. Pamela has built an international network of over 600 clients across the UK, Belgium, US, and E. Africa for the Asante Mama brand, skillfully communicating the story and the people behind each great-tasting product.

A keen promoter of Agribusiness, Pamela is a seasoned public speaker and has delivered keynote addresses at high level forums in California USA, Dublin Ireland, and Oxford UK. She was appointed inaugural Fellow of African Diaspora Network to the Skoll Foundation at Oxford in 2019.

Looking forward to the very exciting enterprising talk!

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