For our entity in Casablanca - Morocco, we are looking for a Farmer development Manager to join our Agro Sales team in Morocco (North West Region).

Farmer development Manager

LOCATION: Rabat-Salé-Kénitra, RAB, MA, 20000
COMPANY: Automotive Refinish Technologies, LLC
JOB FIELD: Marketing & Sales
JOB TYPE: Permanent
JOB ID: 82867

For our entity in Casablanca - Morocco, we are looking for a Farmer development Manager to join our Agro Sales team in Morocco (North West Region).

He / she will contribute to the growth and profitability of our Agricultural Solutions' Division in Morocco by supporting the sales and marketing team in the implementation of the Division's strategies and by providing a comprehensive business support.

 Key Responsibilities:

  • Increase footprint at medium & large-scale farmers level
  • Develop BASF solutions to indirect customers
  • Follow up Competition activities at famers’ level
  • Create new customers to increase BASF Market Share in the region

Tasks and Activities:

  • Active participation in achieving targets with Sales team and regional KPI’s
  • Active participation in developing & Implementing commercial approaches concepts for Farmers (Loyalty programs, Trade deals ,…) and identify the main influencers.
  • Actively support implementation of digital tools in coordination with marketing team
  • Enhance the business development of the BASF innovative solutions
  • Enrich and update the database of big farmers in Morocco
  • Identify & understand the real needs of Big /Medium Farmers segment to propose the appropriate BASF solutions & support
  • Conduct competition survey & feed marketing department with data about the market
  • Set up Platform demo trials to promote BASF products
  • Collect in collaboration with communication team all the material (pictures, testimonials, videos,…) needed to promote the BASF products
  • Set up targeted visit plan by agricultural campaign in coordination with National Sales manager
  • Organize technical training for the technical staff of the Big Farmers.
  • Increase number of customers among big farmers, increase our Share of wallet (SOW) with existing customers
  • Prepare & implement an effective launch plan for the new products in coordination with Marketing service
  • Actively representing BASF’s interests, embodying, and communicating the corporate values and guiding principles of BASF Group
  • Contributing toward maintaining the long-term competitiveness of the BASF Group
  • Respect compliant business practices and BASF rules
  • Report monthly activities & target achievements to Sales Manager

What we expect:

Qualification & Experience

  • Sales Experience for minimum +5 years
  • Agronomic Engineer Background
  • Strong market orientation
  • Strong knowledge about the crop protection and CPP Moroccan Market
  • Fluent in Arabic and French with a business English level
  • Proficiency level of Excel and powerPoint


  • Strong / Clear communicator with verbal & written command
  • Excellent customer service & relational skills
  • Good technical knowledge, capabilities to convince & to influence customer decision
  • Ability to work & thrive in a multi-cultural environment
  • Positive / “Can-do” Attitude
  • Target & solutions-oriented Mindset
  • Mobile to travel in Morocco

What we offer:

Responsibility from day one in a challenging work environment and on-the-job training as part of a committed team. Competitive compensation including attractive benefits as well as excellent career opportunities in an international company.

  Apply Now>>

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