Are You Struggling to Craft a Strong Investment Plan? What makes an investment plan stand out — and how can it secure funding through WIDU.africa?
Creating a solid investment plan is one of the biggest hurdles for entrepreneurs and diaspora donors applying for support through the WIDU.africa program. So how can you make sure your plan stands out — and gets approved?
As a follow-up to our first session on Webinar Recap: Building a Strong Investment Plan with WIDU.africa - Part 1, we hosted a second interactive session with the WIDU.africa team to dive deeper into what a high-quality plan looks like — and the common mistakes to avoid.
Key Takeaways from the Session
Clarity and alignment are essential
Both entrepreneur and diaspora donor must agree on and clearly define how the private investment will be used.
Focus on long-term assets
WIDU prioritizes plans that invest in durable tools, equipment, or infrastructure over consumables or perishables.
Avoid vague or incomplete budgets
Every item in your plan should serve a specific, strategic purpose — and the order of investment should make sense.
No part payments allowed
All purchases must be made in full and verified before the grant is disbursed.
Sustainability matters
Your plan should demonstrate how the business will survive and grow 3–6 months after receiving support.
Don't "fill up" your budget unnecessarily
Only include items that directly contribute to your business model — padded budgets are flagged.
Embrace innovation and scalability
Tech tools, digital marketing, or automation systems can strengthen your plan.
Documentation is key
Keep receipts, payment proof, and progress updates ready for verification.
Start small if needed
You can always apply again. What matters most is successful execution of your current plan.
Watch the full webinar on our YouTube channel or explore more sessions on the Ag-Career Hub website.
AG-Career Hub — a platform founded by Kenyan diaspora in Germany — partners with WIDU.africa to promote diaspora mobility and offer advisory input both to WIDU and to the diaspora. The platform is geared toward giving Kenyan entrepreneurs and businesses access to business grants and coaching with the aim of creating long-term impact.